About

In 2020, during the diaper shortage, Kelly J, the owner was expecting her youngest child and purchased cloth diapers.

In 2023, La La Booty® Brand was founded in Florida. The name comes from Kelly’s kids’ playful and taunting phrase they made up. It was said in the tone of “Nah Nah Nah Boo Boo” while chasing each other through the house.

Since its founding, it has remained a woman-owned, small business so thank you for shopping small.